BNP Paribas Securities Services How to install a user centric approach in the context of a project that aims to merge two sites?
A 100% subsidiary of the BNP Paribas group, Paribas Securities Services (BP2S) ensures the protection of its customers’ assets by reducing their risks. BP2S covers more than 90 markets with 36 establishments throughout the world. BP2S currently employs 11,329 people around the world.
BP2S wanted to merge its corporate site and its high expertise value editorial blog with a view to redesigning the user experience around a path that prioritises mobile.
The project’s challenges
- Define and analyse users’ needs in a B2B context
- Support the project team in a user-focused co-design approach
- Redesign the editorial architecture and the semantic field with the user.
Our Experience Design approach helped to federate stakeholders around problems, and facilitate and accelerate decision-making. Our method showed its effectiveness by quickly supplying the new editorial architecture to the business team that worked on the content during the design’s finalisation.Pierre JANKOWIAK Human centered designer, youand